Weekly Index
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June 22, 2012 to June 24, 2012

The Misix Movie Quality Index declined another 1.92 points to 60.94 this past weekend largely as a result of a weak opening from one of this week’s new openers and the loss of Moonrise Kingdom (84.77) and The Best Exotic Marigold Hotel (71.15) from the top 10. There were three movies that opened this week; Pixar’s latest blockbuster Brave (72.50) about a Scottish princess had the best opening. Steve Carell’s new romantic comedy Seeking a Friend for the End of the World (60.34) had modest ratings; and the 3-D vampire-slaying extravaganza Abraham Lincoln: Vampire Hunter (48.72) opened with less than stellar results. Madagascar 3: Europe’s Most Wanted (68.81) and Prometheus (69.17) continued their strong performances into their third weeks. The Avengers (80.74) and Men In Black III (65.32) once again showed the power of the superhero. Adam Sandler continues to disappoint as his latest disaster That’s My Boy (33.90) was once again the anchor of the week. As we did last week, Mr. Sandler, we ask that you strongly consider ending your film career, at least the acting portion of your career. Please. The revenue-adjusted index increased 2.63 points to 65.25 largely as a result of over 50% of the revenue generated from this week’s top 10 coming from the top two movies. It didn’t hurt having That’s My Boy went from making over 10% of last week’s top 10 revenue down to roughly 5% this week. All in all, it was a decent week for movies as long as you avoided That’s My Boy and movies about vampire-slaying presidents.

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