Weekly Index
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June 29, 2012 to July 1, 2012

The Misix Movie Quality Index bounced back 3.66 points to 64.60 on the heels of three new releases and the reappearance of the critically acclaimed Moonrise Kingdom (84.93). A total of four movies opened this weekend with a strong showing by three. Ted (68.91), the highly anticipated directorial debut of Seth MacFarlane, opened with the most box office sales and was shortly followed by the opening of Steven Soderbergh’s star-“studded” Magic Mike (71.51). People Like Us (62.50) also debuted but with moderate ratings and even less fanfare. The fourth movie to open also happens to be this week’s anchor, Madea’s Witness Protection (39.73), leading us to ask ourselves how Tyler Perry is able to keep making movies. Last week’s number one and two, Brave (73.33) and Madagascar 3: Europe’s Most Wanted (68.48), continued their strong showings at third and fifth in box office sales, respectively. Abraham Lincoln: Vampire Hunter (48.80), Prometheus (69.17), and Snow White and the Huntsman (58.65) rounded out the top ten for the weekend. The revenue-adjusted index rose a mere 0.31 percentage points to 65.56 which was largely supported by the mass appeal of Ted and the allure of Magic Mike. Overall, it was a good weekend if you were able to dodge vampires and evade witness protection.

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