Research and Analytics
Services > Research and Analytics
The Misix Research and Analytics team works to make intelligent use of the data companies collect, which might otherwise remain unexamined or underexploited. How we do it:
- We offer consulting on how the strategic collection of specific metrics, when they’re combined with sophisticated analytical techniques, can lead to new growth opportunities.
- We enjoy making sense of complex information and boiling it down to the bottom line: How it directly impacts our clients.
- We help our clients understand what factors are impacting their business so they can make smarter decisions.
- We have a team with advanced degrees in economics and market research.
- We use sound statistical methodologies that provide actionable insight.
- We understand how conditions in the macro-economy can impact your business.
- We can apply research and analytical techniques to any industry.
- We integrate both attitudinal and behavioral characteristics of the consumer.
- Data mining
- Segmentation and targeting
- Predictive modeling
- Time-series forecasting
- Theoretical and empirical considerations
- Market driver identification
- Establishing and quantifying causal relationships
- Current condition reporting
- Online surveys
- Focus groups
- Customer advisory boards
- Phone interviews