Insight: Research & Analytics

Services > Insight: Research & Analytics

The Misix Insight team works to make intelligent use of the data our clients collect that might otherwise remain unexamined or underexploited. How we do it:

  • We provide consulting on how the strategic collection of specific metrics, combined with sophisticated analytical techniques, can lead to new growth opportunities.
  • We enjoy making sense of complex information and boiling it down to the bottom line: how it directly affects our clients.
  • We help our clients understand what factors affect their business so they can make smarter decisions.
    • We have a team with advanced degrees in economics and market research.
    • We use sound statistical methodologies that provide actionable insight.
    • We understand how conditions in the global economy can affect your business.
    • We can apply research and analytical techniques to any industry.
    • We integrate attitudinal and behavioral characteristics of the consumer.

Learn more.

Analytics

  • Data mining
  • Segmentation and targeting
  • Predictive modeling
  • Time-series forecasting

Economics

  • Theoretical and empirical considerations
  • Market driver identification
  • Establishing and quantifying causal relationships
  • Current condition reporting

Market Research

  • Online surveys
  • Focus groups
  • Customer advisory boards
  • Phone interviews