Smarter services.

Research and Analytics

The Misix Research and Analytics team works to make intelligent use of the data companies collect, which might otherwise remain unexamined or underexploited. How we do it:

• We offer consulting on how the strategic collection of specific metrics - when they’re combined with sophisticated analytical techniques - can lead to new growth opportunities.
• We enjoy making sense of complex information and boiling it down to the bottom line: How it directly impacts our clients.
• We help our clients understand what factors are impacting their business so they can make smarter decisions.
  • We have a team with advanced degrees in economics and marketing research
  • We use sound statistical methodologies that provide actionable insight
  • We understand how conditions in the macro-economy can impact your business
  • We can apply research and analytical techniques to any industry
  • We integrate both attitudinal and behavioral characteristics of the consumer

Analytics

• Data Mining
• Segmentation and Targeting
• Predictive Modeling
• Time-Series Forecasting

Market Research

• Online Surveys
• Focus Groups
• Customer Advisory Boards
• Phone Interviews

Economics

• Theoretical and empirical considerations
• Market Driver Identification
• Establishing and Quantifying Causal Relationships
• Current Condition Reporting

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Strategy

An insightful, planned strategy is what ensures success gets a spot at the front of the line. The group at Misix can craft a comprehensive strategy to maximize opportunities and increase sales through intelligent engagement.

And strategy, much like your business, cannot afford a break. It has to incorporate a plan for today and down the road. Misix continually validates your strategy to make sure it remains relevant as the economy and subsequent industry influences continually change. How we do it:

• Media planning
  • Social media
  • Traditional media
• Advertising

Branding

A company's brand is its most valuable asset – even more powerful than its core product or service. Branding defines a promise and enhances your company mission. It will separate your business from the competition, build customer loyalty and become part of your employees' mindset.

Misix uses an integrated deployment of research, design, messaging and technology to develop a brand that reflects your company's mission and values – a process essential for business success.

Developing a powerful brand is a strategic process involving many factors, including:

• Market Research
• Creative Design
• Value Proposition

• Business Philosophy
• Service and Sales Support
• Message Development

Design/Production

Information overload makes it challenging to engage your target audience, which is why it’s so important to craft a message that gives you a unique presence in the marketplace. This takes creativity. Misix's dynamic team of marketing, copywriting and design experts can develop innovative and effective creative solutions that deliver on-target messaging for its clients. From advertisements to promotional displays to websites and everything in between, we recommend the most valuable channels for your communications – and create relevant visual appeal and focused copy that make you stand out from the competition.