Trade Show Marketing
Trade show marketing is an important element in a company's lead generation efforts and integrated communications plan. If not properly planned and implemented, it can be an expensive waste of time. Pre-event planning and post-show follow-up is as important as the time spent on the trade show exhibit floor.
An effective trade show marketing plan, designed to deliver targeted messages, can provide continual lead generation throughout the year.
Does your company attend a trade show with the usual booth properties and brochures?
Does your sales staff chat with each other as attendees stroll by your exhibit?